Exceeding Your Typical Agency

BESPOKE TEAMS

TAILORED PR

REAL RESULTS

Our collective of experts are here to create your brand’s dream team of publicists, marketers, communications experts and more.

OUR APPROACH TO PR

OUR APPROACH TO PR

A collage featuring women, food containers, sunglasses, a woman's torso, ice pops, skincare products, a dog, and a woman holding lipstick.

We work side-by-side with brands to execute integrative communications strategies that deliver best-in-class results in driving brand awareness and revenue. We are a one-stop shop for all of your communications and branding needs, curated into a la carte custom teams, just for your business.

NO ONE TEAM IS THE SAME 

We understand how to translate your business goals into communications campaigns, marrying your brand voice with earned media placements and meaningful partnerships that move the needle. 

OUR CLIENTS ARE FEATURED IN:

  • Black and white Forbes logo with the word 'Forbes' in stylized font.
  • Black and white logo with the words "the Strategist" in stylized text.
  • The image shows a black and white person icon with the words 'Help People' in bold, overlapping the upper part of the icon.
  • Refinery29 logo in black and white.
  • Black background with the white text 'POPSUGAR' and a small circle after the text.
  • CBS logo in black and white.
  • Black and white photo of a girl with long hair and sunglasses, holding a camera, with text saying 'My First Camera' and a star, against a black background.
  • The image shows a graphic with a sunrise or sunset over water, with the word 'TODAY' underneath, likely representing a weather forecast or daily update.
  • The logo of Wirecutter, a product review website, with a black background and white text.
  • Cosmopolitan magazine logo in black on a white background.
  • The image features the word BYRDCE in black capital letters on a dark background.
  • Cal Daily logo in black on a transparent background.
  • The phrase 'REAL SIMPLE' in large black and gray capital letters, with a straightforward design.
  • Logo for Apartment Therapy featuring an abstract squiggly shape and the words 'apartment therapy'.
  • The words 'Gear Patrol' in stylized black text on a white background.
  • Illustration of a coffee cup and a key on a black background.
  • A black-and-white drawing of a tree with a thick trunk and broad branches.

WHO WE ARE

Good Apple PR is a collective of top-tier consultants across media relations, marketing, brand strategy, and beyond. We operate as an agency alternative and extension of your team, curating bespoke groups of specialists who align with your brand’s specific needs and goals. Our clients see us as results-driven partners, storytellers, and champions—handpicking the finest talent, the Good Apples of the bunch.

Traditional agencies aren’t keeping up— relying on outdated methods and a sales team that hands off your campaigns to one-size-fits-all teams— and that just won’t do. We assemble the right talent for every challenge, ensuring high-impact strategies that pull every lever across branding and communications to build visibility, engagement, growth, and lasting success. 

LatinX, Woman-Owned

OUR SERVICES

    • Catered Media Strategies

    • Earned Press Coverage

    • Brand Positioning

    • Award Placement

    • Affiliate Marketing: Full Funnel Strategy and Management

    • Influencer Marketing

    • Social Media

    • Building online presence through SEO

    • Media Outreach & Invites

    • Sponsors/Venues

    • Organizing Decorations

    • Events & Activations

    • Founder & Brand Positioning

    • Partnerships & Collaborations

    • Copywriting

    • Podcasts

& MORE

GET IN TOUCH

Real Results

2x YoY Affiliate Program Growth

2-3x Press MoM Compared to Previous Agencies

Avg 30+ Monthly Press Hits Per Client

$2.5M+ Generated in Sales

3+ Year Client Retention

1 Trillion+ Media Impressions

5x High-Impact, Breakout Press Hits Compared to Previous Agencies

WHO WE’VE WORKED WITH

  • A page with the Diggs logo, a house icon, and placeholder text indicating an missing or unavailable image.
  • The image features the word 'RESPAWN' in stylized, bold font with a sleek, modern design.
  • A logo with stylized letters 't', 'w', and 'c' and the phrase 'everyone is beautiful.'
  • LensDirect logo with the company name and a stylized camera icon.
  • Stylized text that reads "good pop" with playful, rounded font.
  • Black background with the phrase 'OUI the people' in large, bold, gray and black text.
  • The image features the text 'August' in black cursive font, centered on a white background.
  • The black logo features a tree with branches extending outward and the word 'kuli' written below it.
  • Black street sign with white lettering that reads "Petite Ave."
  • Logo with the words 'Cook Unity' and a crossed fork and knife in the center.
  • Silhouette of a person running with a surfboard on a beach during sunset.
  • A black background with the text 'WAX BUFFALO' in bold, silver letters.
  • Logo with the word 'DONGAR' in large lime green text with black shadow on a black background.
  • A detailed black and white floor plan for a residential house, showing multiple rooms, hallways, a kitchen, and outdoor areas.
  • Black text that says "profeD!" on a black background.

Testimonials & Achievements

Testimonials & Achievements

  • Assorted Kaja beauty products including lip gloss, mascara, brow gel, and boxed eye makeup on a reflective surface.

    "Since partnering with Good Apple PR nearly three years ago, their team has been instrumental in helping Kulfi gain recognition at both the brand and product level among editors and key opinion leaders across the industry. They have secured over 300 press placements annually, including first-time, top-tier coverage in publications we've admired for years. Our founder also made her debut on the TODAY Show's She Made It, which was an incredible milestone, and has appeared on several high-impact podcasts, including Second Life and The Kara Goldin Show. As advocates for both our brand story and our standout formulas, GAPR has been a true partner in bringing Kulfi's narrative to life. Through thoughtful, strategic PR, they continue to champion our vision and scale brand awareness."

    -Gabrielle Kerins, Marketing Director & Priyanka Ganjoo, Founder

  • Person loading a washing machine, seen through the door, holding a yellow box of 'proofed!' laundry detergent sheets.

    "Good Apple PR has been an incredible asset to our product launch. The agency's strategic planning and placements have been invaluable. Helping us learn how to navigate the world of Public Relations. Their placements were well thought out and strategic, no money was wasted, and metrics were always front and center. Creative, smart, focused, great team very focused and a pleasure to work with. Highly Recommend."

    -Sherry Berkley, Founder of Proofed

  • Children's lunchboxes on a table with yogurt, blueberries, pretzels, crackers, grapes, and other snacks, along with a pink spoon, a small pink container, and a blue water bottle.

    "Ginally Applebaum was an incredible PR partner for us in 2025. She is creative, fast thinking, and genuinely understands how to position a brand for impact. Throughout every key sales season, she stayed tightly connected with our team, checking in for the latest metrics so she could secure the strongest possible press coverage. Her instincts are sharp, her follow-through is exceptional, and she knows PR inside out. Working with her was an absolute gem of an experience, and we saw real results because of her talent and dedication."

    -Nancy Yen, Founder of Omie

  • Two dachshund puppies lying inside a white wire dog crate with a gray cushion, looking at the camera.

    "Ginally and Good Apple PR have renewed my faith in PR strategies. Before Good Apple PR, I had worked with a number of agencies who drove little results. Within our first month of partnership with Good Apple, Diggs went from earning 5 placements a month, to over 20 press hits within our first month. We're approaching one year of partnership, and Diggs has earned more than just brand growth through quality press hits, pet awards recognitions and in-depth product reviews under Good Apple's services. Traditional PR agencies haven't come close to driving the results Good Apple PR has. They truly feel like an extension of our team."

    - Zel Crampton, CEO & Founder, Diggs

  • A variety of KOS organic superfood supplements and fresh fruits and vegetables displayed on a kitchen counter, including pineapple, dragon fruit, grapes, cucumbers, carrots, a cantaloupe, strawberries, blackberries, and bowls of powders and seeds.

    "We saw almost immediate results within our first three months of working with Good Apple PR. They got us into every high-impact 'best of protein powder' article that was vital for our backlinks and SEO. Including dedicated product reviews and buzzy coverage for our Erewhon celebrity smoothie collaborations. We had over 150 press mentions by month 6. Truly an incredible team that really gets commerce PR! Protein powders is such a challenging category for us to get press coverage on, and they made it seem like a breeze. Highly recommend them!"

    - Katie Nahoum, VP of Marketing, KOS

  • Profile of a woman with blonde, curly hair wearing a green satin blouse, smiling against a plain beige background.

    "I've had the pleasure of working with Good Apple PR in my marketing role at The Wig Company. The experience with Ginally and her team has been nothing short of great. From the very beginning, their professionalism and creativity were evident. They took the time to understand our focus brands and their values, creating personalized strategies that have not only reinforced our existing visibility but also enhanced our reputation with editors and social media influencers. Their attention to detail and proactive approach created a mutually beneficial collaboration throughout our time working together. I can't recommend Good Apple PR enough for anyone looking to elevate their brand through thoughtful, results-driven PR."

    -Kristen Collins, Marketing Manager The Wig Company

  • Two pairs of sunglasses, one with black frames and dark lenses, the other with clear frames and dark lenses, on a beige surface.

    "I've worked with Ginally and Alana for over 3 years, predating the official launch of the Good Apple PR collective last year. They've been crucial to LensDirect's press efforts, especially as a privately owned business in the optical industry for over a century, competing against vision care giants. I value the press diversification they've helped us achieve- from podcast appearances and media interviews sharing my entrepreneurial story and my family's ties to the optical industry, to 'best of' articles driving revenue, SEO ranking, and brand growth. I highly recommend working with them; they know their stuff. 10/10."

    - Ryan Alovis, CEO, LensDirect

  • Close-up of a woman wearing a dark brown bra.

    "Ginally has been a force to reckon with! Since onboarding with her, we have seen explosive growth in our earned media program, resulting in a 600% increase in year over year revenue, and a meaningful improvement in the quality of our media placements, including dedicated features. We see her as a true extension of the team — our personal eyes and ears of our industry landscape. She has demonstrated an incredible understanding of our brand mission and voice, and we can always trust that her ideas and recommendations are in line with our vision. She brings an unmatched level of optimism and professionalism to our interactions, and we look forward to our weekly calls. I have referred several past colleagues to her group, which speaks volumes about my satisfaction and confidence with our engagement."

    -Ashley Prescott, Head of Consumer Marketing

  • Various boxes of organic Cotton Pads and Organic Tampons on a display shelf.

    "I am thrilled to commend Good Apple PR for their exceptional work in both Public Relations and Affiliate Program setup. Their team's expertise and creativity significantly boosted our brand's visibility through a meticulously crafted PR strategy. Simultaneously, their proficiency in establishing and optimizing our affiliate program has been a key driver of our success. Good Apple PR's personalized approach, strategic thinking, and results-driven mentality make them a standout choice for any brand looking to make a lasting impact. I wholeheartedly recommend their services."

    -Nadya Okamoto, Co-Founder of August

  • Assorted fruit popsicles and juice boxes on a blue surface with a turquoise background. There are watermelon, orange, and lemon flavored popsicles, along with slices of watermelon, orange, and lemon beside the popsicles.

    "It's been a true pleasure working with Ginally both as a fellow consultant and now as a freelancer for GoodPop. I have complete trust in both her ability to and persistence in securing stand out media stories. She functions as an extension of your team, asks all of the right questions and delivers on results in both a professional and personable way."

    -Kristi Kleila, Director of Communications, GoodPop

  • A woman smiling and shopping for clothes in a store, holding clothes racks with green, black, and white patterned dresses and a pair of jeans.

    "Hiring a publicist can be a big risk for a small company as results are never guaranteed, but hiring Ginally was one of the best decisions I've ever made. She helped substantially increase my company's revenue. In fact, the press coverage she secured resulted in so many sales that I had to shorten our contract because my team and I were so overwhelmed. We had anticipated some additional traffic and sales, but what we experienced far surpassed our expectations. To say that we received a great ROl in working with Ginally would be an understatement. We would have had to spend thousands of dollars more to acquire the same number of customers through paid ads. In addition to being a tremendous asset to my company, Ginally is also such a great person to work with. She's flexible, understanding, and kind. What more could I ask for?"

    -Vanessa Youshaei - Founder & CEO, Petite Ave

 Our Clients In The Press

A webpage featuring the Allure Best of Beauty 2024 winners for clean beauty, showing an award badge, a toothbrush, a mascara wand, and a brow gel, with text describing the winners.
A digital illustration of a CNN article titled 'underscored' about bras designed to empower those with smaller chests, featuring two women modeling bras—one with darker skin and curly hair, the other with lighter skin and straight hair, with a small
An article from Forbes titled "How A Gender-Affirming Period Care Brand Went From TikTok To Target" with a photo of period care products and packaging on a teal surface.
An illustration of a web page featuring a podcast episode from Gloss Angeles titled "Why Black-Founded Brands are 'Quietly Closing' in 2024 with OUI the People Founder Karen Young." The page has a yellow top with window controls, a white background,
A digital news graphic featuring a headline and photo. The headline reads "IN THE KNOW" and states "CookUnity is unlike any other meal delivery service — dishes are created by award-winning chefs." The photo shows two people sitting on a yellow patte
An article page from Cosmopolitan magazine featuring a list of the 11 best body washes for dry skin according to dermatologists, with a focus on a specific exfoliating body wash. The page includes a picture of the body wash tube, which is labeled "ou
News article header from Reader's Digest about Diggs launching an inflatable dog crate for travel, with images of a dog inside the crate and a person holding the deflated crate.
A digital illustration of a webpage with a headline about a long-lasting, non-drying lip stain, featuring a photo of a woman with dark hair holding a lip stain product.
A webpage titled 'InStyle' featuring a list of '12 Classic Halloween Costumes That Are Easy to Pull Off.' The page shows three women in costumes inspired by Wonder Woman, Dolly Parton, and a woman with a black bandana and casual outfit. Below, there

Keep up with us

Silhouette of a girl sitting on a stack of books, reading, with a large rainbow-colored circle background.
Lens Direct’s Lolos featured in @purewow 👓
Kind words from Sherry Berkley, Founder of @proofedlaundry ✨🫶
@kulfi.beauty’s new Khili Khili Glow Mist in @people 🌫️✨
Excited to share that Good Apple PR is now representing @oxyfresh 🐾 For 40 years, Oxyfresh has been helping pets achieve cleaner teeth, healthier gums, and fresher breath with safe, vet-recommended products loved by pet parents everywhere. With 3M
Vote for Kulfi for @cosmopolitan’s Reader’s Choice Beauty Awards (link in story + bio) ✨💜
Some kind words from @kos ✨ Always proud to work with such amazing brands in niche categories.