Good Apple PR is a LatinX, woman-owned PR collective based in New York. Founded by Ginally Applebaum, we build custom teams of PR, affiliate and marketing specialists for consumer and CPG brands, so every client gets the right expertise for their category and objectives.
About Good Apple PR:
A PR Collective Built Around Your Brand
Good Apple PR started with a simple observation. While consulting for large PR agencies, our founder Ginally Applebaum saw brands held back by rigid teams that lacked niche expertise, affiliate know-how or SEO knowledge. Campaigns were sold by one team and handed off to another, one-size-fits-all.
So she built something different: a collective of top-tier consultants across media relations, affiliate, marketing and brand strategy, assembled into a custom team for each brand. 2020 marked the official launch of Good Apple PR, though several client partnerships go back further.
Today we work as an agency alternative and an extension of our clients' teams, with a focus on commerce PR: coverage that builds awareness and drives revenue you can measure.
Our Story
Ginally (said like "ji-nelly") has more than ten years in consumer PR. She began her career in 2014 at a boutique PR agency, rising to a senior role before going freelance in 2017.
Since then she has led media relations strategies with measurable ROI for 50+ domestic and international beauty, fashion, food, lifestyle and wellness brands in the CPG space. Clients include Kulfi, Diggs, KOS, LensDirect, Omie and Petite Ave.
From 2020, large PR agencies brought her in to consult for their teams. What she saw there, rigid teams without the niche, affiliate or SEO expertise brands needed, led her to build Good Apple PR as a collective of specialists instead.
Ginally firmly believes that great PR is about more than media placements. It's about building trust, shaping perception, and helping brands and founders become the go-to voices in their industries.
Connect with Ginally on Linkedin.
Meet Our Founder
