Our Biggest Earned Media Wins

 Impactful Earned Media for Editorially Adored Brands

A selection of the coverage our consumer PR team has earned for clients, from beauty awards and launch features to shopping round-ups and trend stories. Each clip links to the live article.

A woman applying Kulfi Lassi Lips Staining Lip Liner with a light pink lip liner, with other shades in a display next to her, from the Allure Best of Beauty 2026 awards.
Close-up of a hand holding a skincare serum bottle labeled 'ARAMORE.' The background features floating bubbles and cells, implying skincare or biotechnological theme.
A bottle of Oxyfresh Dental Water Additive with the label visible and a dropper applicator attached.
Magazine article from Town & Country titled "Princess Diana’s Best Ski Outfits." Features two images of women in red ski outfits, one with ski gear and the other posing indoors.
A magazine article titled "Facial Mists to Soothe Skin and Refresh Makeup" with images of seven different facial mists and skincare products displayed on a blue background.
A woman shows her reflection in a mirror with her eyebrows groomed. The background features an orange grid pattern and a caption promoting brow gels and oil. Kulfi
Image of product packaging with the words "LIGHT" and a stylized flamingo design, part of a product launch at Target for generational, genderless period care products.
A smiling woman adjusting her lavender bra, with a text overlay about comfortable bras from POPSUGAR Fashion.
A magazine cover with a red and white target background and four pointing hands creating a star shape over the target. The headline reads 'Why is Gen Z always talking about Target on social media?'.
Cover of a holiday gift guide magazine featuring a pink table with bottles of sparkling juice, a champagne bottle, oranges, grapes, jewelry, and a container of glitter eyeshadow. The text reads 'Holiday Gift Guide 2025' and 'A Bit of Sparkle'.
My Sunday Ski Magazine cover from Marie Claire titled 'Trends It Girls Who Ski Will Wear on and Slopes in 2026,' featuring three models in ski outfits, with a central model wearing a red puffy jacket and sunglasses.
A yellow box labeled 'proofed!' held by a person with a thumb pointing upward, positioned on a white surface with a yellow-covered open box nearby, and overlaid with text reading 'the good trade' and '11 Best Nontoxic Laundry Detergents (2026 Editor
Cover of the New York Post with a headline about glacier glam and fashion styles, showing a woman in a black designer ski look with the word 'RICHWIFE' on it and another woman in a red sweater. My Sunday Ski
The image is part of a news segment titled "Trailblazing Beauty Brand 'KULFI BEAUTY'" about the founder's journey and cultural heritage.
Magazine cover titled 'The Strategist' highlighting the 'Back-to-School Hall of Fame' with various school supplies, including backpacks, a lunchbox, and a blue cooler, for the upcoming academic year 2026-2027.
Magazine cover titled 'Allure Best of Beauty' featuring selected beauty products and models with makeup, including eyebrow gel, eyeshadow, eyeliner, and body oil, with red 'Allure winner 2024' badges.
A meme with text at the top saying, 'the skimm' and 'I know what is and isn't in my laundry detergent, do you?' The image is split into two sections. The left section shows a hand holding multiple white laundry sheets in front of a pile of laundry. T
Headlines from Forbes about the evolution of a gender-affirming period care brand from TikTok to Target, with a box and packaged menstrual products on a teal surface.
A travel case containing three pairs of sunglasses, designed to keep glasses safe during transit, displayed on a light purple and light blue background.
A promotional graphic for Priyanka Ganjoo from The Newsette featuring a dish called Keema Paratha with a side of raita. The design includes a large header with the text "Have you eaten yet?" and a smaller paragraph describing the dish.
Two containers of KOS organic superfood plant protein flavoring with strawberries, blueberries, pineapple, banana, kiwi, carrot, and a pink smoothie with a straw, placed on a white countertop against a white tile wall.
A beauty product advertisement showing a concealer with a dark circle cover-up theme, with swabs of concealer in shades of beige and brown, and a lipstick container with an orange cap, set against a light purple background.
Promotional graphic for Honest ECommerce featuring a smiling man with dark hair and beard, with text indicating episode #226 with Ryan Alovis from LensDirect.
A woman with dark curly hair wearing large gold earrings and a dark sleeveless top, lying down with her left arm resting behind her head, with text overlays about how to wear a lace front wig without damage.
A woman in beige lingerie and sunglasses sitting on the floor next to a vintage camera and several yellow and black push-up bras in tiny boxes, with a plain white background and text promoting a product.
A woman with long, wavy blonde hair wearing a blue striped shirt, posing for a photo against a gray background, with text above her that reads "Wigs, Wefts & Hair Toppers With Christina Jones, October 4, 2024" and the logo "m" in the upper left corne
Back-to-school organizing and supplies advertisement featuring a black backpack, colorful planner, and a cloud illustration. There is a segment showing a kids lunch box set with a food jar, and an age recommendation of 3-7 years.
A golden retriever dog sitting inside a dog crate with a dog toy, next to a plant and wall, on a hardwood floor.
Podcast cover featuring a woman smiling, with text about 2025 consumer demand trends, lower prices, healthy food, and treats, including a segment with Katie Nahoum, VP of Marketing at KOS.
CNN Underscored webpage featuring a list of the 42 best products tried and loved in July, highlighting laundry detergent sheets with an image of a yellow box labeled "proofed!" in front of washers.
A woman with short hair on a phone call, wearing a black floral top, with text about Black-founded brands closing in 2024, by Karen Young, and the Gloss Angeles logo.
Instagram profile of Sara Sampaio featuring her profile picture, with two photos of her skiing in snowy outdoor settings wearing ski gear.
Magazine cover featuring Allure's top 10 tubing mascaras, with a woman holding a mascara tube, surrounded by images of mascara products, and an award badge.
A woman with curly hair and glasses standing near a window, wearing a teal blazer and dark top. An advertisement with skincare products and bold text about reimagining shave routines and empowering women is partially visible.
An article from USA Today about filtered shower heads recommended by dermatologists for hard water, featuring images of a woman rinsing her hair, a shower head, and a shower head filter.
Magazine cover featuring Jaclyn Fu, with the headline 'girlboss.' The cover story is about Jaclyn Fu closing the bra gap for small chests. A photo of Jaclyn Fu showing her with shoulder-length, wavy brown hair, wearing a pink blazer and a delicate ne
A person in a tan ski suit and helmet standing on snowy slopes with skis and poles, mountain in the background.
A USA TODAY article about a lunchbox deal, showing two children sitting at a table with colorful lunchboxes and food inside.
Beauty magazine cover featuring various eye makeup, brow gel, and skincare products with headlines about new products for spring makeup and eyebrow care.
Photograph of a pet carrier with a happy golden retriever inside and a person holding a folded inflatable dog crate, both used for traveling with pets.
A woman with a small tattoo that says 'angel' on her neck, wearing a black strap top, shown from the shoulders up with a pink and orange background.
Advertisement for luxury ski suits featuring a woman in a burgundy ski outfit with mountain scenery in the background; text promotes stylish ski suits for off-the-slopes wear, highlighting 'My Sunday Ski Signature Ski Suit.'
A newspaper page featuring a headline about Audrey Hepburn's breakfast at Tiffany's sunglasses for under $100. The page includes a pair of black sunglasses, brown sunglasses, a string of pearls, and a famous image of Audrey Hepburn wearing sunglasses
Magazine page from the Skimm featuring editor favorites of the year, with a photo of a shower head and a testimonial about a hair product that helps with product buildup, including the price of a water pressure product.
Various products and advertisements for water additives and pet dental care solutions, including a small tube labeled Oxfyresh Water Additive and a bottle of Oxfyresh Pet Dental Care solution, with prices and product descriptions.
A red promotional poster for a conversation between two women, Annie Goodman and Nadya Okamoto, about quality and makers. The poster features oval photos of each woman with their names, and a dotted line connecting the two images.
Magazine cover featuring Sabrina Carpenter holding a blue smoothie with blue powder, and a package of KOS organic luminous blue spirulina powder next to a clear cup with a blue smoothie.
Package of VegOut period care products with a sign announcing the launch at Target, featuring boxes and wrapped items on a tiled surface.
Priyanka Ganjoo Founder of Kulfi interviewed for New York Magazine The Cut
A magazine cover titled 'HAPPY KID AWARDS' with images of a baby and baby products including a toys, clothing, and baby utensils, indicating it is a guide for the best baby products of 2026.
Television screen displaying a news segment about ABC Secret Savings with a promotional offer, featuring three hosts discussing a display of yellow products, with a QR code, price, and discount percentage.
Stacked lip balm tubes with the brand name 'KULFI' and different shades of matte lip colors.